Tay Slay Marketing Let's Connect +

Cinematic portfolio archive

Case studies shaped like campaigns, not thumbnails.

Each project connects leadership, systems thinking, cultural fluency, and measurable communication outcomes.

KIPP Atlanta Schools case study artwork
Visual systemEducation marketing that inspires.
01

Education Marketing + Communications

KIPP Atlanta Schools

Community-centered education marketing designed to clarify impact and strengthen trust.

Overview

Led integrated storytelling across school, family, and community touchpoints.

Challenge

Make mission, outcomes, and enrollment value feel immediate without losing warmth.

Strategy

Built audience-specific messaging, content pillars, campaign calendars, and proof-led narratives.

Execution

Directed social content, executive communications, video moments, newsletters, and event assets.

Results

Stronger message consistency, clearer community engagement, and reusable content infrastructure.

Takeaway

Education brands win when operational rigor and human storytelling move together.

Night of Impact campaign artwork
Campaign worldOne night. Endless potential.
02

Fundraising Campaign + Event Storytelling

Night of Impact Campaign

A polished fundraising narrative that turned mission proof into executive-ready momentum.

Overview

Created campaign direction for a high-visibility impact event and donor communications arc.

Challenge

Balance emotional urgency, stakeholder credibility, and event-level elegance.

Strategy

Mapped donor motivations to story beats, content moments, and measurable engagement goals.

Execution

Developed messaging, social previews, program language, visuals, and post-event recap structure.

Results

A cohesive campaign ecosystem that made impact tangible before, during, and after the event.

Takeaway

Fundraising communications need cinematic feeling and precise conversion architecture.

Intrepid College Prep case study artwork
Brand storyFuture-ready student storytelling.
03

School Brand + Content Systems

Intrepid College Prep

Brand storytelling and communications systems built for academic ambition and community clarity.

Overview

Supported a school brand with clear messaging and channel-ready content direction.

Challenge

Communicate excellence, belonging, and urgency across audiences with different needs.

Strategy

Designed content pillars around student outcomes, family trust, staff pride, and culture.

Execution

Produced campaign messaging, social storylines, newsletter rhythm, and visual content priorities.

Results

Improved clarity around what the school stands for and how audiences should engage.

Takeaway

Strong institutions need a story system that carries both aspiration and proof.

Personal brand and influencer work artwork
Creator strategyThe brand behind the impact.
04

Personal Brand + Influencer Strategy

Personal Brand & Influencer Work

Social-first positioning that turns personality, authority, and culture into growth.

Overview

Built content strategy for creators, executives, and personality-led brands.

Challenge

Make individual voice feel magnetic while still supporting a strategic business outcome.

Strategy

Defined narrative lanes, recurring formats, engagement hooks, and platform-specific tone.

Execution

Directed short-form content, post series, launch moments, and audience feedback loops.

Results

More distinctive positioning, stronger consistency, and clearer content-to-conversion pathways.

Takeaway

Personal brands scale when creative intuition is paired with repeatable systems.

B2B marketing and content strategy artwork
InfrastructureContent systems built to scale.
05

B2B Marketing + Editorial Systems

B2B Marketing & Content Strategy

Executive-facing editorial systems for trust, demand, and long-cycle relationship building.

Overview

Developed B2B content infrastructure across thought leadership, campaigns, and nurture flows.

Challenge

Translate complex value propositions into clear, compelling, decision-ready narratives.

Strategy

Created audience maps, message frameworks, editorial pillars, and performance reporting loops.

Execution

Produced LinkedIn content, email themes, campaign calendars, webinar angles, and sales enablement copy.

Results

Sharper positioning, stronger content reuse, and a clearer journey from awareness to action.

Takeaway

B2B marketing becomes persuasive when it sounds like a point of view, not a brochure.

Video and content production case study artwork
Production engineTell stories that move the needle.
06

Video Strategy + Content Production

Video & Content Production

Visual storytelling systems that make strategy feel immediate, human, and shareable.

Overview

Directed video-first content across campaign, recap, educational, and social formats.

Challenge

Turn complex narratives into concise, high-retention content moments.

Strategy

Built storyboards, shot priorities, hook architecture, and platform-specific edit logic.

Execution

Managed creative direction, scripts, production planning, asset repurposing, and rollout cadence.

Results

More efficient production, stronger visual consistency, and content designed to travel.

Takeaway

Video works hardest when every frame knows its strategic job.